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Be a successful niche finder

Be a successful niche finder

The formula has been around for a long time. You find a sub niche that doesn’t have too much competition, then you put up some content and build a few back links to your site. Then you simply add affiliate links and watch your commissions roll in. To make this work you need to start with decent keyword research. Start by entering your major niche keyword into the Google External Keyword tool. If you open up a Google Adwords account before you do this, they will feed you more keyword possibilities. Examine all these for traffic (more is better here) and competition (more is definitely NOT better here). You can save time by eliminating the keywords that don’t seem to have any commercial value. Try to figure out whether a person searching on a particular keyword is likely to be ready to buy. If they are not far enough along in their search for knowledge or a particular product it will be much harder to convert them from visitor to buyer.

Once you get the person to visit your site, all the standard rules of marketing apply. You need a Unique Selling Proposition. You need a call to action and an incentive to act now. You can help your cause enormously if you have testimonials on your site. The two best kinds are ones that link to someone’s Facebook page and videos. The first is hard to fake and proves that your endorser is a real person. A video has a reality to it that the printed word just doesn’t. Anyone can fake a printed testimonial, but when you see someone endorsing a product in a video, you know that there is at least one real person who likes the product.

Keyword research is inherently tedious, but there are a few very fine tools on the market that vastly speed up the process. Some of them are available in free versions with less functionality, or come with a free trial. Try them out and see if they help you. As there are many people looking for the perfect micro niche it is important to be creative. You can start by working your way through the list of the 5 major internet product areas. They are: dating and relationships,make money on line,remedies for physical problems, financial products such as credit cards,and information products on anything not included in the previous areas, for example plans for woodworking projects. The last one probably has more room for new marketers as many of the micro niches in the first four already have a lot of competition. There are also niches for adult products but most new marketers should stay away from them as many of the IPs will ban you, you will have a harder time getting your e-mails through to potential prospects and marketing adult products carries certain legal risks. If you don’t have a substantial budget for legal fees this is probably not a niche you should explore.

Besides starting your search with the standard major internet product areas, you should examine your own background. Look at all your past and present hobbies and jobs. If you have specialized knowledge it will help you greatly. Think outside the box!


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